If you’ve been following Cracker Barrel news lately, you’ve probably seen the buzz — and maybe even the backlash — about the Cracker Barrel new logo. As someone who has been a fan of the brand for years, I couldn’t resist checking it out for myself.
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The New Cracker Barrel Logo: A Bold Change
For the first time in 48 years, the Cracker Barrel logo has been redesigned. Gone is the familiar image of the man sitting beside a barrel — a symbol that’s been part of the brand since 1977. In its place is a clean, text-only design in the brand’s signature gold and brown tones.
According to Cracker Barrel CEO Julie Felss Masino, the change is part of their “All the More” campaign, which aims to modernize the brand while keeping its Southern hospitality roots intact. I’ll admit, seeing the logo without the barrel felt strange at first, but the updated typeface and simplified look do give it a fresh, modern feel.
The Cracker Barrel Menu: Comfort Food with New Twists
Of course, I couldn’t just look at the sign and leave — I had to explore the Cracker Barrel menu. The fall lineup is full of hearty comfort food, including:
- Uncle Herschel’s Favorite – Two eggs cooked to order with your choice of meat (including a New York Strip Steak upgrade), plus hashbrown casserole or fried apples, biscuits, gravy, and grits.
- Bacon & Egg Hashbrown Casserole – Layers of cheesy hashbrowns, crispy bacon, scrambled eggs, fried onions, and fresh toppings.
- Butter Pecan French Toast Bake – Thick-cut bread soaked in vanilla custard, topped with cheesecake filling, and served with bacon or sausage.
- Herb Roasted Chicken – Half a slow-roasted chicken with lemon herb butter sauce, mashed potatoes, and your choice of side.
They’ve also added sweet treats like the Cinnamon Roll Skillet and Butter Pecan Sticky Buns, plus seasonal drinks like the Brown Sugar Latte and Wild Berry Tea.
Julie Felss Masino’s Vision for Cracker Barrel
Since taking over as Cracker Barrel CEO in 2023, Julie Felss Masino has been steering the brand toward a more modern look and feel — from brighter, farmhouse-inspired interiors to updated branding. She’s been clear that the goal isn’t to erase tradition, but to make Cracker Barrel feel like “the Cracker Barrel for today and tomorrow.”
Finding a Cracker Barrel Near Me
If you’re curious to see the changes for yourself, just search “Cracker Barrel near me” and head over for a meal. Whether you’re a fan of the new logo or still nostalgic for the old one, the food and hospitality remain the heart of the experience.
Final Thoughts
Change is never easy — especially when it comes to a brand as iconic as Cracker Barrel. But after seeing the new logo in person, tasting the updated menu, and hearing from Julie Felss Masino about the vision behind it, I think the brand is finding a way to honor its roots while stepping into the future.