Review
Search intent, or user intent, refers to the underlying reason a person conducts a specific search query. Understanding this intent is crucial for SEO because it helps us create content that directly answers what users are looking for. There are generally four main types of search intent: informational (seeking answers or learning), navigational (looking for a specific website), transactional (planning to buy something), and commercial investigation (researching before a purchase). By identifying the search intent behind keywords, website owners can better optimize their content to meet user needs, leading to higher rankings and more effective online presence.