Plants & Flowers
Understanding **search engine optimization (SEO)** means knowing how search engines like Google find, understand, and rank websites. At its core, **SEO** is the process of improving your site to appear higher in search results for relevant queries. This involves optimizing **website content**, **technical SEO** elements, and **off-page SEO** signals to make your site more visible and user-friendly for both search engines and your audience. A key goal is to improve **organic traffic** by helping your target audience find your information or products.