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Schema markup, or structured data, is code (typically JSON-LD) added to website content. This code provides search engines like Google with specific information about your pages. For instance, it can tell Google that a particular piece of text is a product price, an event date, or a recipe ingredient. Implement schema markup to help search engines better understand your content and potentially display richer results in search engine results pages (SERPs), enhancing visibility. Ultimately, it clarifies the meaning of information for search engine crawlers.