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Micro-influencers are individuals with smaller, highly engaged online audiences, typically ranging from 1,000 to 100,000 followers. Unlike celebrity influencers, micro-influencers often have a deeper, more personal connection with their followers, leading to higher trust and better engagement rates. Brands can leverage these authentic relationships by partnering with micro-influencers for effective influencer marketing campaigns, reaching niche audiences with genuine recommendations. This strategy often yields a greater return on investment compared to collaborations with larger, more generalized influencers.
