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**Search engine optimization (SEO)** is a collection of strategies designed to improve a website’s visibility in search engine results pages (SERPs). The core goal of effective **SEO strategies** is to make websites more discoverable when users search for relevant information or products online. This involves optimizing website content, structure, and technical aspects to align with search engine algorithms. Understanding and implementing good **SEO practices** can significantly impact a website’s online presence and organic traffic.