Plants & Flowers
**Search engine optimization (SEO)** is the practice of improving a website’s visibility in search engine results. This involves optimizing website content and technical aspects to rank higher for relevant **search queries**. By understanding how **search engines** work and targeting specific **keywords**, businesses and individuals can increase **organic traffic** to their sites. Effective **SEO strategies** focus on creating high-quality, relevant content and ensuring a strong technical foundation for optimal indexing and ranking.