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**Schema markup**, often called **structured data**, is a powerful way to help search engines understand your website’s content more clearly. By adding specific code snippets to your site, you’re providing explicit information about the entities on your pages, like **products**, **reviews**, or **events**. This descriptive information not only clarifies the context for search engines but can also enable rich results in search, making your content stand out and potentially improving **visibility** and **click-through rates**. Properly implemented **schema** helps Google and other search engines interpret your **website data** for better search results.
