Plants & Flowers
**Search engine optimization (SEO)** is the process of improving a website’s visibility and ranking in search engine results pages (SERPs). This involves optimizing various elements of your site to make it more appealing to search engines like Google, ultimately driving more **organic traffic**. Key aspects of **SEO strategy** include understanding **search engine algorithms**, performing thorough **keyword research** to identify relevant search terms, ensuring **technical SEO** best practices for website performance, and creating high-quality, relevant **content** that satisfies user intent. Effective SEO helps your target audience discover your products or services when they are actively searching for them online.