Review
**Search engine optimization (SEO)** is the process of improving a website’s visibility and ranking in search engine results pages (SERPs). By implementing various SEO strategies and tactics, businesses can attract more organic traffic to their websites. Key elements for successful SEO include meticulous **keyword research** to identify popular search terms, optimizing website content for these keywords, and building high-quality **backlinks** from reputable sources. Technical SEO, such as ensuring a fast-loading and mobile-friendly website, also plays a crucial role in achieving better **search rankings** and overall **online visibility**.