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Topic: Google Analytics 4 (GA4)
Keywords: GA4, Google Analytics 4, analytics, data measurement, event-based model
Content Summary: GA4 is Google’s newest analytics platform. Unlike its predecessor, Universal Analytics, GA4 uses an event-based data model, meaning all user interactions are considered ‘events.’ This approach provides a flexible way to track user behavior across websites and apps, offering more unified and insightful data measurement.