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A canonical tag, “, is an HTML element that helps search engines understand which version of a page is the definitive one. When duplicate content exists across multiple URLs, such as `example.com/page` and `example.com/page?session_id=123`, the canonical tag tells Google and other search engines which URL should be considered the primary source. This prevents issues with search engine optimization (SEO) by consolidating ranking signals to a single URL and avoids diluting the organic search performance of your website’s pages. Essentially, it’s a way to specify your preferred URL for a set of similar pages.
