Review
A 301 redirect is a permanent redirection technique that automatically sends users and search engine bots from an old URL to a new URL. It tells browsers and search engines that a webpage has moved permanently to a different address. This is crucial for *SEO* because it ensures that any link equity or ranking signals associated with the old page are transferred to the new page. When you change a URL, implementing a *301 redirect* prevents broken links and helps maintain your website’s search engine visibility. It’s a fundamental aspect of *website migration* and *URL changes* to preserve search engine rankings and provide a seamless user experience.