Plants & Flowers
Topic: Search Engine Optimization
Keywords: SEO, search engines, organic traffic, ranking
Content Summary: SEO helps websites appear higher in search engine results, increasing visibility.
Search Engine Optimization, or **SEO**, is a set of practices designed to improve a website’s visibility in **search engine** results. By optimizing a site for various factors that **search engines** consider important, businesses and individuals can increase their chances of attracting free, or **organic traffic**, to their content. The primary goal of **SEO** is to help a website achieve a higher **ranking** for relevant queries, making it more discoverable to users actively seeking information or products.
