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Content Summary: Google Analytics 4 (GA4) uses an event-based data model, which differs significantly from the session-based Universal Analytics (UA). This new model tracks user interactions on your website and app as distinct ‘events’ rather than grouping them into ‘sessions’. Understanding these **GA4 events** is crucial for accurate **data collection** and analysis. Each event can have associated parameters, providing more context about the user’s action. For instance, a ‘page_view’ event might include parameters like ‘page_location’ and ‘page_title’. This unified approach allows for comprehensive cross-platform insight into **user behavior**.
Keywords: GA4 events, data collection, user behavior
Topic: Understanding GA4’s Event-Based Data Model