Review
User intent refers to the underlying goal a person has when they type a query into a search engine. Understanding user intent is crucial for **SEO**, as search engines aim to deliver the most relevant results. For example, a user searching for best running shoes likely has an **ecommerce intent**, wishing to purchase shoes, while how to tie running shoes indicates an **informational intent**, seeking instructions. Recognizing these different types of **search intent** helps website owners create content that directly addresses what users are looking for, leading to better rankings and an improved user experience. Matching your content to the user’s intent is a fundamental aspect of effective **SEO strategy**.