Plants & Flowers
**Search engine optimization (SEO)** is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs). The goal of SEO is to attract more organic traffic to a website by making it more discoverable for relevant search queries. Key components of SEO include optimizing **website content**, using **relevant keywords**, building high-quality **backlinks**, and ensuring a positive **user experience**. Effective SEO involves understanding how search engines like Google crawl, index, and rank web pages, and then applying strategies to align website content and structure with these algorithms.