edible gardening

A **sales funnel** describes the journey a potential customer takes with your business, from initial awareness to making a purchase. This **customer journey** isn’t linear but narrows at each stage, much like a funnel. Understanding each **funnel stage**, such as **awareness**, **consideration**, and **conversion**, helps businesses guide their **target audience** more effectively. By analyzing where potential customers drop off, businesses can optimize their strategies to improve their **conversion rates**.