Plants & Flowers
A **landing page** is a standalone web page specifically created for a marketing or advertising campaign. When users click on an advertisement, email link, or search result, they arrive at this **destination page**. Unlike traditional website pages with many navigation options, a landing page focuses on a single goal, often a **call to action (CTA)**. Businesses use landing pages to capture leads, encourage sign-ups, or prompt purchases, making them a crucial tool for **digital marketing**.