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Topic: Search Intent
Keywords: user query, search intent, informational, navigational, transactional, commercial investigation
Content Summary: Search intent is the primary goal a user has when typing a query into a search engine. Understanding search intent is crucial for content creators. There are generally four main types: informational (seeking knowledge), navigational (finding a specific website), transactional (making a purchase), and commercial investigation (researching before buying). Aligning your content with the user query’s search intent improves its relevance and user satisfaction.