Plants & Flowers
**Search Engine Optimization (SEO)** is the process of improving a website’s visibility and ranking in search engine results pages (SERPs). By optimizing website content and technical aspects, SEO aims to attract more organic, unpaid traffic. Key elements include **keyword research** to identify relevant search terms, **on-page optimization** for content and structure, and **off-page SEO** through building high-quality backlinks. Understanding **Google’s algorithms** is crucial for successful SEO, as these algorithms determine how websites are ranked. Effective SEO helps businesses connect with their target audience online.
