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Understanding **structured data** is key for modern websites. This format, often using **Schema markup**, helps search engines like Google comprehend the content and context of your web pages. By implementing **Schema.org markup**, website owners provide explicit information about entities such as articles, products, or local businesses. This additional data allows search engines to display richer, more informative results, known as **rich snippets**, directly in the search results page. Properly implemented **structured data markup** can significantly improve how your content is presented and understood online.