Tag: pollinator gardens

Schema markup is a form of structured data that website owners can add to their HTML to help search engines better understand the content on their pages. By using specific vocabularies defined by schema.org, you can tell search engines like Google that a particular piece of text is a product price, an event date, or a person’s name. This enhanced understanding can lead to richer search results, often called rich snippets, which provide users with more detailed information directly in the search engine results pages (SERPs). Implementing schema markup doesn’t directly improve rankings but can increase visibility and click-through rates.