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Understanding **search engine optimization** (SEO) is crucial for improving a website’s **online visibility**. Effectively, **SEO** is a set of practices designed to enhance how high a website ranks in **search engine results pages** (SERPs) like Google for relevant queries. This involves optimizing various elements, from **website content** and **technical structure** to **off-page factors** like backlinks. The ultimate goal is to attract more **organic traffic** by making a website easily discoverable to users searching for information or products related to its offerings.