Plants & Flowers
When you search for something online, how do search engines like Google decide which websites to show you? That’s where **search engine optimization (SEO)** comes in. SEO is the process of improving your website’s visibility and ranking in **search engine results pages (SERPs)**. It involves various strategies to make sure your site appears higher up when people search for **relevant keywords** or phrases related to your content. A higher ranking generally means more people will find and visit your website, naturally increasing organic traffic. This isn’t about paying for ads; it’s about optimizing your site’s structure, content, and external signals to earn that top spot.