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**Topic**: Backlinks
**Keywords**: backlinks, SEO, search engine optimization, website ranking, link building
**Content Summary**: Backlinks, also known as inbound links, are essential for improving a website’s visibility in search engines. When one website links to another, this creates a backlink. These links are a key factor in search engine optimization (SEO) because they signal to search engines like Google that the linked-to content is valuable and trustworthy. The more high-quality backlinks a website has, the better its chances of achieving a higher website ranking. This process of acquiring backlinks is often called link building.
