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Understanding **search engine optimization (SEO)** is key to improving a website’s **online visibility**. SEO involves a set of practices designed to enhance how high a website ranks in **search engine results pages (SERPs)** like Google. By optimizing site content, structure, and off-page signals, businesses can attract more **organic traffic** from potential customers actively searching for relevant products or services. Effective SEO helps search engines better understand a website’s purpose and relevance, leading to improved rankings and increased access for users.
