Plants & Flowers
A **301 redirect** is a permanent redirection from one URL to another. When a web browser or search engine encounters a 301 redirect, it understands that the original page has moved permanently to a new location. This is crucial for **SEO**, ensuring that **search engine rankings** and **link equity** from the old URL are transferred to the new one. It prevents broken links, improves **user experience**, and helps maintain the **website’s authority** by signaling to search engines that content has simply relocated, not disappeared.
